I grew up in Durham, NC and attended Hillside High School. After graduation from UNC at Chapel Hill, I left for New York City to pursue a career as a fashion designer.

After working with a fashion house for 18 months, I decided to venture out on my own and started Felicia Farrar Designs. I sold garments to the major department stores like Macys, Saks, Bloomindales and Lord and Taylor and specialty stores like Bergdorf, Barney’s, etc. I even opened my own store in Soho, NY.
My gowns were worn by many celebrities like Elizabeth Shue, Gillian Anderson, Faith Hill, Nancy Glass, Lynn Whitfield, Patricia Arquette….just to name a few.

In 2004, I purchased a home in Durham. After spending some time here renovating the house, I realized that I didn’t want to leave. I fell in love with what my hometown had become and that love made me move back here permanently. My infatuation for the Triangle grows more and more each day. I have witnessed how it has blossomed into one of the best places to live in the United States. I want to help other people buy homes here so that they can have that same love affair.

Working with buyers and sellers to help them navigate the complex nature of the property market is my primary commitment.

Selling real estate has been a great transition for me as I am able to use my creativity and keen eye for design to help sellers assess their homes and come up with a list of possible cosmetic work, including staging and work on the curb appeal to enhance their properties appeal to potential buyers. Using my business experience, I can develop a sound marketing plan for sellers designed to address their needs and attract buyers.

It is my goal to help them sell their property for the highest price attainable, within the time frame that fits their plans, and to make the home-selling process as efficient, stress-free and successful as possible.

For buyers, I will assist in their home search and take them to see houses and other properties using their criteria. I will use my creative talents to help them see the potential in a property.

My job, for buyers, is to help them understand the process of finding and buying a home, to acquaint them with the kinds of housing and financial choices available, and to assist them throughout the home-buying process.

Licensed in North Carolina

View Carolinas Market Update video
View Carolinas Market Trends videos
Allen Tate Prowl the Den Contest