Selling Guide

Thinking about selling your home? We're here to help!

Choose A Professional

Gone are the days when selling a home meant putting ad in the paper and sticking a sign in the yard. Today, selling a home means using the Internet, social media and an integrated marketing plan. To assure the very best outcome, you want to partner with a professional who has expertise in pricing, marketing and negotiation. That's why you want to choose Allen Tate, the top real estate company in the Carolinas. We will guide you through the process of selling your home and we'll provide the insights and experience you'll need to get top dollar for your home.

We not only have the largest real estate sales force in the Carolinas, we also have the most professional, highly trained agents anywhere. We invest in our agents by offering technology, marketing and ongoing professional development so they can offer the very best to their clients. Our agents take pride in making a positive difference in the lives of so many families across the Carolinas.

If you have worked with Allen Tate in the past, you can find your agent by name or by office. If you need help choosing an agent, please contact us.

What is Your Home Worth?

Perhaps the most important step in selling a home is setting the right price. Many factors go into determining the price for your home - among them the condition of your home, location and the selling price of comparable properties in your area. Before you put your home on the market, your Allen Tate agent will provide a free pre-market consultation and a Competitive Market Analysis (CMA). Your agent will recommend the price, keeping in mind that the price must be in line with the price of comparable properties and realistic enough to encourage buyers to make a purchase offer. We offer the CMA at no cost or obligation.

Prepare Your Home for Sale

Your Allen Tate agent may suggest simple improvements that can give your home a competitive edge, help your home sell quickly and help you get the most for your home. We have the experience to know what changes and improvements can make a difference to potential buyers. We know that a memorable, uncluttered home in good condition is a major draw in today's marketplace. Remember that the condition of your home is a variable over which you have control. Put yourself in a buyer's shoes - most buyers want a home in move-in condition.

Marketing Your Home

Tools and technology have forever changed the way homes are sold. More than 92 percent of potential buyers now use the Internet to start the homebuying process. The tools we provide put your home in front of a vast audience. More than 4.2 million visitors come to our website,, each year. More than 100,000 properties are viewed every day on our website.

Our exclusive photo tour feature allows buyers to virtually walk through your home from any computer or mobile device. We'll show off your home with professional photographs and plenty of information. And our full-screen viewer allows buyers to see those photographs in stunning detail.

Buyers can also take a video tour of your home. Videos are posted to real estate search sites and YouTube, making your home's listing available to even more potential buyers. Plus, video allows buyers to "tour" your home before they visit in person. There is also the potential added exposure of buyers sharing video with friends via social media.

Our mobile website and apps, TateMobile, makes it a snap for mobile device users to find your home.

More exposure for your home

We mail a color postcard announcing your newly listed home to at least 50 people in your surrounding area.

Buyers who are interested in specific neighborhoods or types of homes can sign up for 1st to Know, an email alert that lets them know just as soon as the kind of home they're looking for hits the market.

Real estate is a people business and we believe in powerful personal engagement. So you'll fine us on Facebook, Twitter, Pinterest and YouTube. Along with our popular blog, Everything and the Kitchen Sink, these outlets help raise the Allen Tate profile across social networks, driving even more potential buyers to your property.

Offers and Negotiation

A buyer who is interested in your home will make an offer to your agent through his own agent. The offer may not be what you expect but you can reject, counter or accept any offer that is presented. With your Allen Tate agent, you will decide if the offer will work for you. Your agent is your advocate in this process and will negotiate for you. You can count on your agent to protect your interests and offer expertise.

Your agent will review all contracts and explain them before you sign. Once an offer is accepted, your agent will lead you through the process, from signing the contract to the official transfer of ownership to the buyer.

Still have questions? Contact Client Relations by email, by phone at 1-800-210-0321 or via online chat.

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